NASCAR, in collaboration with iRacing and Motorsport Games Inc. (NASDAQ: MSGM), is thrilled to announce that iRacing has successfully secured the exclusive simulation-style console racing games license previously held by Motorsport Games’ NASCAR Team Properties (NTP). This strategic acquisition, officially sanctioned by NTP, involves the seamless transfer of the license from Motorsport Games’ subsidiary, 704Games, to iRacing. iRacing is now set to embark on the exciting journey of developing a highly anticipated NASCAR console game, with an anticipated release date set for 2025.
Next Level Racing Wheel Stand 2.0
Master your laps without dominating the room. The Next Level Racing Wheel Stand 2.0 stands rock-solid for direct-drive wheels, yet folds away in seconds when real life calls. Full adjustability for wheel, pedals, and shifter lets a man settle into his proper position the honest way. A clever chair cradle keeps your seat planted under hard braking, while predrilled mounts welcome Thrustmaster, Fanatec, Logitech, and the rest. Upgrade later to a full cockpit with the GTSeat add-on. Serious performance, sensible footprint—no compromises required.
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Tony Gardner, President of iRacing, expressed immense enthusiasm for this landmark opportunity, affirming, “The chance to acquire the license for a simulation-style NASCAR console game, which aligns perfectly with our vision for a console game and franchise, was an opportunity we simply couldn’t let slip through our fingers. Crafting a NASCAR console game is a responsibility we take to heart, and we are wholly dedicated to delivering an unparalleled gaming experience for NASCAR enthusiasts worldwide. With our pre-existing expertise in both NASCAR and console gaming, coupled with our robust technological resources, we are exceptionally prepared to embark on this exciting endeavor to create an extraordinary NASCAR game franchise across various gaming platforms.”
This acquisition marks a momentous milestone in iRacing’s extensive involvement with NASCAR, which spans over a decade. iRacing initially joined forces with NASCAR in 2010 with a licensed sim racing product, subsequently evolving into a pivotal technical partner for NASCAR as its “official simulation partner.” Presently, iRacing hosts a myriad of NASCAR official series, attracting thousands of participants who engage in daily races, spanning from late models to Cup cars. Notably, iRacing oversees the eNASCAR Coca-Cola iRacing Series, featuring a substantial $100,000 prize, and the eNASCAR iRacing Pro Invitational Series, which surged in popularity during the COVID-19 pandemic. Furthermore, iRacing has played an integral role in contributing to NASCAR’s development of new cars and tracks, including the groundbreaking NextGen car, the Busch Light Clash at the Coliseum, and the Chicago Street Race, among other innovations. With this acquisition, iRacing is poised to broaden its scope of expertise to encompass NASCAR Team Properties, further solidifying its commitment to the NASCAR community.
Motorsport Games initially secured the NASCAR simulation-style console gaming license in 2018, following its acquisition of a majority equity stake in 704Games. Motorsport Games remains committed to supporting its existing NASCAR titles, including NASCAR Heat 5 and NASCAR Rivals, continuing through the year 2024.
Stephen Hood, CEO of Motorsport Games, shed light on the strategic rationale behind this pivotal decision, remarking, “The sale of the NASCAR license represents the culmination of an extensive, strategic review that charted the long-term trajectory we envisioned for our company. During our exploration of this sale, we meticulously considered potential companies that could effectively develop a top-tier NASCAR game. The receptiveness and collaboration from both NASCAR and iRacing in facilitating this transition post-sale have been truly commendable, and we express our gratitude for their support. Moving forward, our concentrated efforts will be dedicated to delivering around other intellectual properties that are already in advanced stages of development.”
Next Level Racing Wheel Stand 2.0
Master your laps without dominating the room. The Next Level Racing Wheel Stand 2.0 stands rock-solid for direct-drive wheels, yet folds away in seconds when real life calls. Full adjustability for wheel, pedals, and shifter lets a man settle into his proper position the honest way. A clever chair cradle keeps your seat planted under hard braking, while predrilled mounts welcome Thrustmaster, Fanatec, Logitech, and the rest. Upgrade later to a full cockpit with the GTSeat add-on. Serious performance, sensible footprint—no compromises required.
Buy on AmazonAffiliate link • Ships fast from Amazon
In addition to its involvement in simulation-style console gaming, NASCAR has been unwavering in its commitment to providing high-quality experiences for fans within the virtual and gaming realms. Initiatives include the launch of NASCAR Speed Hub on the Roblox platform, the introduction of the arcade-style console game NASCAR Arcade Rush, the availability of special team decals in Rocket League, the ongoing development of a mobile game in collaboration with Hutch, and the successful hosting of the eNASCAR Coca-Cola iRacing Series. NASCAR has also cultivated partnerships with esports organization Gen.G, fostering the integration of gaming content and the creation of live fan experiences. The sport has notably featured Fortnite and Rocket League-themed paint schemes on cars in the NASCAR Cup Series during the current season. NASCAR continues to harness the power of gaming as a dynamic platform for content creation and community building, exemplified by dedicated channels on Discord and Twitch, as well as an expanding presence on traditional social media platforms.
Nick Rend, NASCAR Managing Director Esports and Gaming, underscored the tremendous potential of gaming as a conduit for engaging with fans, emphasizing, “NASCAR boasts the most passionate fan base globally, and a vast community that is equally passionate about gaming. Furthermore, there exists an immense opportunity to connect with millions of potential new fans within the gaming sphere. iRacing has been an exemplary partner and advocate for the NASCAR industry for more than a decade. We extend our appreciation to Motorsport Games for their contributions over the years and eagerly anticipate collaborating with iRacing to deliver a best-in-class simulation-style NASCAR console game that will captivate the gaming community and enable our fans to forge a meaningful and impactful connection with the sport.”
For comprehensive information regarding NASCAR’s dynamic gaming initiatives, kindly visit eNASCAR.com.
NASCAR, marking its 75th Anniversary in 2023, stands as the authoritative governing body for the preeminent motorsport in the United States. With ownership of 16 of the nation’s major motorsports entertainment facilities, NASCAR is the driving force behind the most prominent motorsport events in the nation. NASCAR’s sphere of influence extends to three national series, including the prestigious NASCAR Cup Series™, the NASCAR Xfinity Series™, and the NASCAR CRAFTSMAN Truck Series™. Additionally, NASCAR sanctions races across the globe, with a footprint encompassing four international series: NASCAR Brasil Sprint Race, NASCAR Mexico Series, NASCAR Pinty’s Series (Canada), and NASCAR Whelen Euro Series. It further extends its reach through four regional series, comprising the ARCA Menards Series, ARCA Menards Series East & West, and the NASCAR Whelen Modified Tour. On the local level, NASCAR nurtures the grassroots talent pool with the NASCAR Advance Auto Parts Weekly Series.
Beyond its domestic scope, NASCAR’s influence extends to the International Motor Sports Association™ (IMSA®), governing the esteemed IMSA WeatherTech SportsCar Championship™, a premier U.S. sports car racing series. Notably, NASCAR also holds ownership of Motor Racing Network, Racing Electronics, and ONE DAYTONA. Headquartered in Daytona Beach, Florida, and boasting offices in eight North American cities, NASCAR orchestrates over 1,200 races each year, spanning 12 countries and gracing more than 30 U.S. states with its motorsport spectacles. For a comprehensive look at NASCAR’s dynamic world, visit www.NASCAR.com and www.IMSA.com, and stay updated by following NASCAR on popular social media platforms, including Facebook, Twitter, Instagram, and Snapchat (‘NASCAR’).
iRacing, an industry-leading authority in the realm of motorsports racing simulations and games, offers a platform renowned for its unparalleled realism and authenticity. With a primary focus on NASCAR and other motorsport properties, iRacing is the go-to destination for enthusiasts seeking the most lifelike racing experiences. To explore the world of iRacing and its extensive lineup of motorsport offerings, visit https://www.iracing.com.
Motorsport Games, a distinguished subsidiary of Motorsport Network, is at the forefront of racing game development, publishing, and esports ecosystem provision, boasting official licensing for motorsport racing series worldwide. Motorsport Games seamlessly blends innovative and captivating video games with thrilling esports competitions and content that captivate both racing aficionados and gamers alike. The company’s portfolio includes officially licensed video game titles for iconic motorsport series such as the 24 Hours of Le Mans, INDYCAR, and the British Touring Car Championship (“BTCC”). Motorsport Games also lays claim to the industry-leading simulation platforms rFactor 2 and KartKraft. rFactor 2 additionally serves as the official sim racing platform for Formula E and fuels F1 Arcade through a strategic partnership with Kindred Concepts. Motorsport Games has garnered acclaim as an award-winning esports partner for prestigious events like the 24 Hours of Le Mans, Formula E, and BTCC. The company is committed to cultivating a virtual racing ecosystem where every product evokes excitement, every esports event is an adventure, and every race inspires passion.
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